Cold calling has always traditionally been the best approach to sales outreach and it has resulted in some of the most iconic deals in the world that are still shaping the world today.
However, many experts predict that the good days of cold calling are over because it’s the age of social media and email marketing, as well as automation, and that there might simply be no space for cold calling.
Today, we are going to tell you that cold calling is not only alive but it is much more efficient and much smarter and much more effective with the help of AI.
Cold calling in this day and age is not just about finding a lead from an old phone directory and calling that lead, because it is much more targeted and smarter with AI in the picture.
It has transformed from being a repetitive manual process of having to call without any personalisation to a completely automated process that can transform how you do business in today’s day and age.
So, in this blog, we are going to understand what is called calling and then we will ultimately talk about why cold calling is getting smarter with AI, so let’s get started.
What is Cold Calling? How about AI Cold Calling?
Cold calling has been around since the time of the invention of the telephone and it is basically a sales technique where a salesman is going to find contacts and then call those contacts or potential customers in the hope of scoring a lead and gaining a customer.
The important thing to understand about cold calling is that these are only calls made to people who have not previously expressed any interest in the product or service and that means this call will be the first point of contact between the company and the potential customer.
Traditionally, this has always been about calling numbers from different lists and talking on a script with the hope of sparking interest and ultimately a sale.
This has moved on to text messages, video calls and LinkedIn voice messages and much more and can be regarded as a very powerful method of sales outreach.
AI cold calling can be of multiple types, from simple AI integration within the cold calling system in order to analyse the calls or help with leads and it can even be a very comprehensive integration where AI agents are going to do the actual calling and there will be no human caller in the system.
AI cold calling is one of the most powerful iterations of cold calling and brings in a smarter, more efficient methodology to this traditional technique of sales outreach.
Why Cold Calling Is Getting Smarter with AI
Intelligent Prospect Targeting
One of the smartest things AI brings to the table when it comes to cold calling is intelligent prospect targeting because traditional cold calling relied on simply getting hold of different lists and randomly calling them without any data to back things up.
AI cold calling introduces smart analysis of large datasets, which can be CRM records or even LinkedIn profiles, in order to come up with prospects that have the most likelihood of conversion.
This saves a lot of time and eliminates wasted calls altogether so that sales representatives can only focus on the most solid and high-value leads.
Hyper-Personalized Pitches
With AI cold calling, you do not really need human sales representatives to make the call, as it can be done completely with the help of AI agents that are able to generate highly personalised scripts that can have a much better effect on the lead.
These agents can pull up real-time data about the client from the public domain and this includes industry insights and challenges and recent news about the company or the industry, or even competitive analysis and use all of this data in the actual pitch.
This personalisation goes a long way to secure a lead.
Perfect Timing
Traditional cold calling always used to be a shot in the dark because there was simply no data analysis involved in the process of time selection for calling.
With AI cold calling, the AI agents are going to track leads subsequently over weeks and months and find out the best time to make the call.
For instance, let’s say your company offers a cloud migration service and you want to pitch it to a company that plans on expanding and acquiring other companies.
In the traditional situation, you are just going to make the call in the hopes of securing a lead.
With AI cold calling, the agents are going to track this development and postpone the call until the moment when there is news out in the open about an actual merger. The AI agent will then make the call and increase the prospects of securing the lead.
AI cold calling agents have the ability to do this for multiple leads at the same time.
Automated Follow-Ups
Follow-ups always used to be a very difficult proposition with traditional cold calling and sometimes the sales representative would simply forget to follow up on a call or even forget the specifics of the first call in order to make a proper follow-up call. That is simply not possible with the traditional setup and a human representative is just not able to remember specifics about hundreds of calls.
Personalisation and remembering the specifics are quite important when it comes to a follow-up call and this is exactly what you can achieve with AI cold calling, as it takes down every important specific from the first call but then factors all of them into the follow-up call.
This improves the chances of securing the lead.
Predictive Analytics for Better Decisions
Cold calling deals with a lot of data and there is a lot of data that can be analysed in order for better lead targeting and better sales strategy formulation.
However, traditional cold calling was simply not capable enough of analysing this vast amount of data effectively and this would result in a lot of potential data being shelved and never used.
AI completely transforms how you utilise this data by factoring in every piece of data and analysing patterns between calls and putting all of that into tangible sales strategy predictions that can be put to use for making future outreach much more effective.
We hope this blog has been helpful for you to understand why AI has the potential to completely transform cold calling and how it can actually make cold calling smarter and much more effective.
If you wish to introduce this AI element into your traditional cold calling setup and improve sales prospects, then we are here for you.
We present you CallMate, the most comprehensive AI cold calling solution from think to share. CallMate will help you completely automate the process of cold calling with the help of AI agents.
In addition to that, CallMate has the ability to also act as a smart data entry solution during the calling operations so that user data can be collected and documented in real time while the call is going on.
Apart from that, CallMate has the ability to analyse all the calls in order to suggest you better sales strategies and much more and we welcome you to visit our website and check out more details on CallMate.
